SMS Data Collection Campaign

My team’s collection tactic was to connect to the student body during a meaningful time of their campus experience to encourage SMS subscription and increase engagement.

I led a strategic campaign with a primary focus to grow our SMS contact list, complemented by a secondary goal of promoting "M Doughnuts," the latest addition to Baylor Dining's on-campus restaurants. My portfolio showcases impactful examples of email, social media, and print promotional materials from my current role, illustrating my proficiency in devising and executing successful marketing initiatives across diverse channels.