Increase Program Engagement | Orientation Campaign

The main goal for this campaign was to increase Meal Plan Sales through early brand exposure to our target audience, first-year college students.

As the creative force behind Baylor Dining's three-month-long orientation sessions, I spearheaded the development of print assets, marketing collateral, impactful wall installations, and an immersive digital presentation showcasing the annual programming of my company. I authored all the content featured in each design, ensuring a cohesive and compelling narrative that effectively communicated the organization's mission and offerings. This experience demonstrates my proficiency in strategic marketing, content creation, and the ability to seamlessly integrate various mediums for a powerful and engaging brand presence.