The main goal for this campaign was to increase Voluntary Meal Plan Sales through social ads, email, OOH, and print to commuter college students.

Led the comprehensive creation of marketing collateral for the biannual campaign covering Fall and Spring semesters, driving a remarkable $358k increase in voluntary sales during 2023 within the campus dining organization. I dedicated semester-long efforts to enhance the customer journey experience, all while researching and staying relevant to first-year college student trends. This hands-on experience not only showcases my proficiency in maintaining a consistent marketing message but also highlights my ability to seamlessly execute an extended campaign. Collaborating closely with my team, we collectively crafted a positive consumer journey and nurtured our customer loyalty.